Choosing the Right Foundation 4U?

Foundations, Foundations Everywhere but Which One Do I Choose??

Hiya Beauty Junkies so I was thinking today about the amount of money I’ve spent on foundations and if I’m honest with you, quite a few of them are now currently living in some draw I’ve long forgotten about. So they basically don’t get used and they’ve been there for a while so I’ve completely forgotten why I don’t use some of them and can’t seem to bring myself to throw them out (by the way please tell me I’m not the only person out there with this bizarre habit of hoarding old foundations ;).  I can’t explain it but it kinda stings to have to bin a foundation, especially if it’s from the high price tag scale. So I tend to store them I guess for some greater purpose,, uummhh I doubt it very much;)  Basically I’ve ended up in this situation because I’m always on the hunt for that Holy Grail of foundations, that ONE perfect foundation – It matches you perfectly, Lasts all day, Doesn’t break you out, Looks the same in the evening as it did when you first applied it in the morning. DOES IT EVEN EXISTS?? Well hopefully one of you beauties have found your ideal foundation or are very close, so until then I complied a few helpful hints and tips which I’ve learnt along my way. So hopefully even if you don’t find that perfect foundation, you’ll find one which is just as good.

First things first, it’s good to familiarise yourself with some of (common) various types of foundations available.

Types of Foundations

  • Liquid [Oil-Free, Oil- Based, Water-Based, Silicone-Based, Mineral-Based]
  • Stick,
  • Creme-to-Powder,
  • Mineral [with growing popularity due to more natural ingredients and it’s susceptibility for bacterial growth quite low compared to foundations with any amount of water/aqua].
  • Mousse,
  • Powder.

And within these groups of foundations they can be further broken down into, Sheer, Medium or Full Coverage, Matte, Dewy, Oil-Free, Oil Based and the list can go on but don’t worry yourself too much about that just yet. It’s always helpful to know which types of foundations will give you a particular look, making it easier to narrow down the options available. For example, Crème and Stick Foundations, tend to offer fuller coverage, so if you’re looking for a natural or light coverage you would be better looking into Liquid or Powder Foundations. Another alternative would be a Beauty Balms or Tinted Moisturisers (I will be doing a separate section on them too, so don’t worry). Similarly if you have oily skin you would want to look for foundations which clearly state ‘Oil-Free’ as a selling point for that particular foundation, some make-up artists even suggest skipping the moisturising stage in oily skin but that really does depend on personal preference. Visa versa individuals with Dry Skin you want to pick out foundations with moisturising ingredients, such as Glycerin which draws in moisture. Even the “Cones” (silicone‘s) found in many foundations produce a very smooth looking appearance and feel to the skin, but can also retain moisture within the skin (but do bear in mind some people are sensitive to silicones, so always test in small areas).

So my Beauty Junkies Tip 1: List What You’re Looking For and Check Out Ingredients.

Have an idea of what you’re looking for and check out the ingredients. So are you looking for a foundation to cover up blemishes, birthmarks, tattoos or do you want a foundation which will give a more sheer appearance. Do you want it to have reflective properties giving the skin a glowy appearance, or are you looking for a more mattifying look to balance out your oily skin. You can get a good idea about a foundation just by having a glimpse at the back (or side) of the packaging. You don’t need to know about every single ingredient in there, but being able to spot certain things can give you the edge. I’ve put up the ‘relatively new’ Illamasqua SkinBase Foundation Ingredients List as an example: Illamasqua SkinBase Foundation and Ingredients

Straight away you can see this foundation is Water based, contains Glycerin, Mineral Oils and quite a few Silicones. Based on that I can determine this would be a very moisturising foundation probably not best suited for Oily Beauties (unless you REALLY REALLY prep you skin prior), and the silicones will give a really smooth appearance as well as increasing the moisturising attributes of this foundation– again not 1st choice if you’re looking for a foundation for a natural look because there’s quite a few silicones within this formulation, which will give a kind of “perfect” appearance when applied. However, if you’re hunting for a foundation which is moisturising for Dry Skin and gives a “high polished finish“, the Illamasqua SkinBase would be ideal. So checking your ingredients takes less than a minute to do, and can provide really helpful information in your final decision.

Colour Matching

Arrrghhhhh, okay guys finding your shade is probably the most frustrating problem sooo many of us Beauties struggle with. I know people who mix two foundations together just to get their perfect shade. Individuals with paler skin can find it very difficult to find shades which match them, whereas individuals on the opposite end of the spectrum struggle to find a wider range within darker shades. And then on top of that throughout the whole beautiful spectrum of shades you have PINK Undertones, YELLOW Undertones, is it Warm is it Cool,,, no it’s Neutral, REALLY, as if we don’t have enough to deal with when department stores use lights which give your eyes a false colour of a foundation. So once you’ve tested a foundation and are happy with it, you make your purchase and take it home. Maybe that night or the next day you put it on, head out blissfully unaware you look like some CRAZY CLOWN who has never heard let allow looked at mirror in your life. Sound familiar; it’s happened to me and alas not just once, so here are my 3 tips which I now use to stop this ever happening to me again:

  1. Do your research search Google, YouTube, Blogs get as much information with regards to a particular foundation you have had your eye on. If you have dry skin, how have the individuals with dry skin found the foundation. How long does it last? Is there anyone with similar complexion who has tried it, so you know which shades to test on yourself?
  2. DO NOT BE AFRAID or INTIMIDATED to ask for samples, it’s your money so make sure you’re getting what you pay for. BE PREPARED, bring your own tiny sample pots so you can test a product over a couple of days and in NATURAL LIGHT;) this is extremely important. You want to make sure what you are applying onto your face is the correct shade and does not react badly with your skin, and I always make a point of getting samples before I buy.
  3. If you’re going to test anywhere, TEST ALONG THE JAWLINE and I repeat CHECK in NATURAL LIGHT, and even better if you can let it sit for 1.5 to 2 hrs to test for any changes in colour; oxidation. You may get a few looks with just a strip of foundation down the side of your face, especially if it’s the wrong shade;) but it’s worth it in the end believe me.


This bit is probably the easiest part simply because you want to use what works for you. There are so many methods for application or foundation, some apply quickly while others take more time and precession. Then you have others which will buff in the foundation giving an airbrushed appearance, so you’re bound to find the one which works for you by just play around: Foundation Brush, Stippling Brush, Flat Top Kabuki Brush, Standard Cosmetic Sponge, Beauty Blender, Fingers, Air-Brushing and I’m sure there are more and YouTube is full of tutorials for various application methods.

Common Foundation Problems

  1. Foundation DOES NOT LAST all day ( roughly around ˜ 8hrs)

–          Firstly the formula may not be long-lasting so you may need to try a different foundation, or try applying a Setting Spray prior and after applying your foundation to help it last longer. Urban Decay does some really good setting sprays, especially Skindinavia products if you’re in Europe or The States.

–          If your foundation appears to disappear or melt before the day is done, another thing to check is that any products in contact with your foundation such as a moisturiser or primer should be compatible with your foundation. In other words LIKE-4-LIKE. So Water Based Foundations will go with Water-Based Moisturisers. If you try to use a Water-Based Foundation with an Oil-Based Moisturiser, as they’re not LIKE-4-LIKE they’ll try and keep as much distance from each other as possible. Giving your foundation a look as if it’s melting, “oh what world, what a world (sorry I had to get that in there” 😉

     2.     Foundation Appears too Red or too Yellow in Tone

Now one of the next topics I will be going through in more detail in one of my up-coming blogs, is this concept of Undertones and Colour Theory. The main principle is WARM COLOURS include – Red-Orange, Oranges, Yellows, while COOL COLOURS include – Blues, Purples, Pinks, Blue-Red. An individual my have either pink or blue tones so they’re basically grouped into having Cool Undertones within their skin and are complemented well by COOL toned Foundations. Still confused, don’t worry I will go through his area on its own, but I want to kept it separate from this topic. But believe me once you have a basic understanding, you will easily be able to differentiate between different tones such as a “warm pink” and a “cool pink”.

–          A warm pink is a peachy pink.

–           A cool pink would be a purplish pink.

It may seem like something you don’t really need to know, but it’s quite handy to understand the concept behind Cool and Warm tones as it applies not just to Foundations, but to Eyeshadows, Blushes, Lipsticks basically the Makeup World. Like I said I’m going to have to keep you beauty junkies hanging on just a bit because I don’t want to over load too much into this blog, and I’m sure I’ve given you quite a bit to ponder. So these are just a few tips to help anyone out there when it comes to choosing a foundation and I hope this has been helpful for some of you out there. If any of you Beauties have your own Foundation Tips or Queries just leave them in the comments box below, and until next time my lovelies stay beauty obsessed

Much Love, xxx.


One response to “Choosing the Right Foundation 4U?

  1. Pingback: Are You A Warm or Cool SkinTone?? | beautyfairyjunkie·

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